Co-Brand Debit Program
Capture the untapped debit market with a loyalty card.
SoFi Tech Solutions Co-Brand Debit Program empowers brands to offer debit users the kind of perks traditionally reserved for credit card holders. Airlines, hotels, and other brands can drive engagement, increase customer loyalty, and capture untapped spending potential—all without changing how their customers pay.
Faster Time to Market
Launch in months, not years.
Building a co-brand debit program typically takes over a year. SoFi Tech Solutions cuts that down to just a few months. Our streamlined platform integrates card issuing and processing,Cyberbank Digital, and program management into one seamless experience. No juggling multiple systems—just a faster path to market so you can start rewarding your customers sooner.
90%
OF U.S. ADULTS USE DEBIT CARDS, SPENDING OVER $4 TRILLION EACH YEAR—YET MOST OF THAT SPEND GOES UNREWARDED
Source: Fool.com, Credit and Debit Card Market Share by Network and Issuer, 2025.
DRIVE CUSTOMER LOYALTY
Launch a co-brand debit program that drives customer loyalty.
Most loyalty programs focus on credit card spend, leaving trillions in everyday U.S. debit purchases unrewarded. Watch how SoFi Tech Solutions helps brands reward everyday spending, strengthen customer loyalty, and reach consumers who prefer or rely on debit.
Learn how SoFi Tech Solutions helps brands:
Learn how SoFi Tech Solutions helps brands:
- Launch faster by simplifying issuing, processing, compliance, and onboarding.
- Reward debit card purchases with meaningful perks.
- Increase engagement, encourage repeat spend, and provide ongoing support after launch.
Debit Rewards Like Never Before
Seamless integration, maximum impact.
Whether you're an airline, hotel, or retail brand, our flexible API-driven platform powers innovative financial solutions that boost customer engagement and drive more transactions.
A Game-Changer for Loyalty and Engagement
Meet your customers where they spend.
45 million U.S. adultseither lack a credit history or have minimal credit activity. They rely on debit—and now, they can be rewarded for it. By offering loyalty-driven debit rewards, brands can unlock a massive, underserved market and drive increased spend from engaged, loyal customers.
Custom Pricing
Priced just for you.
SoFi Tech Solutions offers endless products, features and services. Choose the ones that best suit your customers' needs to create your own unique digital banking program. Be your own program manager—taking on as few or as many functions as you like—or outsource your program management to us. Your pricing depends on your choices, and our experienced sales team will work with you to create your own custom pricing proposal.
